The Blog - Written By Our Founder Jacynth

    Is Diversity In Fashion A Done Issue?

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    Another London Fashion Week has been and gone, and regardless of where you’ve been, it’s unlikely you’ve avoided seeing a bountiful of articles on the event. You’ve probably seen plenty of street style, Victoria Beckham coverage (as always), and lots and lots of beige. Activism has also been centre stage. Sustainability and environmental concerns has also been on everyone’s lips, whilst the Justice4Grenfell used LFW as a platform for protest. And at Vivienne Westwood’s show, models wore clothes emblazoned with political slogans. It’s always lovely looking at the beautiful clothes that grace the catwalks, and fun spotting new trends. But...

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    THIS Is Why Intergenerational Communication Is Vital To End Ageism

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    Yesterday I received a phone call from a young man working for a company that produces supplements for high profile national broadsheets and magazines. They were currently working on a 50+ supplement, and wanted the-Bias-Cut to get involved. Whilst on the surface it sounded like a great opportunity, I politely declined. Why? Because most of the content in the supplement was about chair lifts, nursing homes, dentures… you get the picture.  Of course I have nothing against any of the above, but as a supplement that claimed to target women (and men) over 50, I told them it was more...

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    Style At Any Age: Our Collaboration With Winternational Part 2

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    As you'll know from Part 1, we've teamed up with designer skiwear online boutique, Winternational, to celebrate style at every age.  Winternational's founder, Tamsin, and I are different ages, but we came together to show off each other's pieces and prove that true style transcends age.  In Part 1 I selected my favourite pieces from their collection and played dress up Tamsin for a mini photoshoot with Katie Frost. Well, for the second part of the photoshoot, I swapped places with Tamsin, and she picked out her favourite pieces from our collection to model. Before choosing her favourite pieces, Tamsin told me...

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    Skiwear With Style: Our Collaboration with Winternational Part 1

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    As a small independent fashion online boutique, I always think it's important to support similar businesses, who share the same ethos and values. I first met Tamsin, founder of online designer skiwear boutique Winternational, over a year ago at a networking event, and we instantly clicked. We're both passionate about supporting independent designers, championing style at every age, and investing in slow sustainable fashion; quality over quantity.  For some time we've been talking about collaborating as our boutiques sit perfectly alongside each other. Finally a couple of weekends ago we got together to have fun playing dress up in each...

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    What Does 50 Look Like Today?

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    Look at this picture. How old do you think this man and woman are? The other day I was flicking through my facebook feed when a post for Lumen, the new 50+ dating app, came up, featuring this picture. In the comments section were several accusations of the woman in the picture not being in her 50s – one even said she could be the man’s daughter. And those who accepted she might be 50, thought she was far hotter than her peers. Now I personally know the founders of Lumen, and can attest that all their images feature ‘real’...

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