The Blog - Written By Our Founder Jacynth

    What Is Cupro?

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    At the-Bias-cut.com we really want to help you make an informed decision when making a purchase - and that includes understanding the fabric the garment is made from. We take fabric very seriously, and every time we select a piece it has to be of excellent quality and a suitable fabric. And we have no shame in saying some pieces are synthetic, because synthetic fabrics have come a long way, with many just as good quality, if not more so, than natural.  So far I've explored why polyester deserves a second chance, and revealed what viscose really is. So today...

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    The Psychology of Fashion: Interviewing Professor Carolyn Mair PhD

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    You may remember last May I had the pleasure of attending a talk by Professor Carolyn Mair on the psychology of fashion, and it inspired me to write this piece on why colour matters. But, not only did I find the talk fascinating, I found it really interesting that Professor Mair didn't start in fashion; she was a psychologist who eventually decided to focus on the industry.  Fashion is sometimes thought of as an industry that's stupid and only for 'bimboes'. But it's far from it; in the UK alone it's worth £32 billion, so there has to be some brains...

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    Introducing Our New Collection

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    Autumn has arrived, and so has our fabulous new collection. This season we continue to focus on what we excel at: beautiful fabrics, flattering cuts and statement, contemporary styles. As you know, since day 1 we’ve featured ‘real women’ as our models. It’s something I’m particularly proud of, especially since many said it wouldn’t work and we’ve definitely proven otherwise! Our models have ranged from 5ft to 5ft 10, size UK 6 to UK 16, and this season we’ve welcomed 3 more beautiful ladies to the family: Evey, Bukky and Emma. The 3 ladies are roughly the same dress size,...

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    Embrace "The Power Of One"

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    Last Monday I went to PURE – the UK’s leading fashion trade show. I first went back in July 2015, when I had just launched the-Bias-Cut.com blog, and wrote about the demoralising experience I went through. Primarily I was subjected to dismissal by designers, mostly horrified by the thought of their pieces being openly worn by women over 40. It’s fair to say I was pretty annoyed, but it also gave me further fuel for wanting to end ageism in the Fashion Industry.  3 years later I’m pleased to say things have changed. Increasingly designers are opening their minds and...

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    Ethical & Sustainable Style: What's The Difference Between Cosmetics and Fashion?

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    Living an ethical, sustainable lifestyle is becoming increasingly important - from food to clothing to skincare to basic utilities. In the UK, the ethical market grew by 3.2% in the UK in 2016 alone. However, even if we do support ethical and sustainable lifestyles and businesses, it’s fair to suggest that very few of us live this way from start to finish. Why is this? As cynical as it sounds, I do believe cost has a large part to do with it. Most people will put a price on ethics, and even if they would prefer not to, end up...

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