The Blog - Written By Our Founder Jacynth

    Top Tips For Savvy Sale Shopping

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    It's the time of the year again where sales are everywhere. And in the come down from the festive frenzy, they can add a bit of thrill to an otherwise dull and gloomy January. But there's always the risk of getting too carried away and ending up with post-sale regret. And with a slow, sustainable approach to fashion buying more important than ever, you don't want to end up with lots of pieces that will rarely see the light of day or will be worn once before falling apart.  So here are our top tips for navigating the sales: 1....

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    How To Find The Best Quality Cashmere

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    It might be getting colder but the silver lining is that it’s also the time to get out your cosy knitwear. There's nothing better than putting on a gorgeous knit, whether its for heading out or snuggling up on the sofa whilst enjoying a hot drink (or perhaps something a little stronger!)  Cashmere is a particular favourite. The fine fibres are so super soft that you relax at first touch, making you feel as good on the inside as you look on the outside.   Yet, what was once synonymous with luxury has now become ubiquitous due to mass production. Today, cashmere is available at...

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    It's So Last Season: The Decline of Over 50 Representation In Fashion

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    This time last year diversity at Fashion Week was the talk of the town. Finally designers seemed to be embracing inclusivity, with more ethnicities, sizes, ages and sexualities than ever being celebrated on the catwalk. The Fashion Industry gave itself a big pat on the back and declared diversity was sorted. So, if that’s the case, then surely there’s nothing new to report? Diversity is the norm and we can move on, right? Wrong.  Because, as many of us predicted, diversity – at least in the case of age – is swiftly proving to be a flash in the pan...

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    The New Collection Debuts At Gok Wan's One Size Fits All

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    Last Sunday we had the pleasure of joining Gok Wan for his One Size Fits All Event in Hemel Hempstead.  Whilst I was in LA early June I received the call from Gok’s team, as they’d discovered the-Bias-Cut and were immediately blown away by how much our brand and values were perfectly aligned with everything Gok stands for. So we were invited to join him for his Style and Body Masterclass, complete with a bubbly filled bunch; a day full of fashion, style, inclusivity and female empowerment.  Gok Wan is famous here in the UK, but for those of you...

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    Ageism Is Inherently Sexist - This Is Why

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    “Ageism is the first form of prejudice a heterosexual, white, middle-class man will experience” – Ashton Applewhite, activist & author of This Chair Rocks  A pretty damning indictment of society, right? And whether we like it or not, it’s true. Ageism really is the only prejudice that unites us all. But that doesn’t mean we all experience it in the same way. Men can certainly be victims of ageism, but that doesn’t mean they have such a tough time with it as women.  Because ageism is inherently sexist – especially when it comes to image. Men are allowed to age,...

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