“I refuse to wear anything that’s polyester or viscose.” Sound familiar? Even if this view isn’t something you adhere to, it’s quite likely a friend does.
I’ve already addressed why it’s time to have a rethink when it comes to polyester, so this time I’m talking viscose (or viscose rayon, or jus...
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
Yes, yes we all know that immortal Shakespeare line. But let’s get real for a minute: names are pretty important.
From your own to that of a brand, a name is ingrained in one’s identity. So when you start up yo...