Ageism Is Never In Style is a movement created by our founder, Jacynth, to challenge the Fashion Industry's ageist attitudes and barriers, spark conversation, and to encourage celebrating style at every age. 

Over the past few years, ageism has become a topical issue, and the Fashion Industry has finally engaged. We've seen older women on the catwalks and in campaigns, as well as influential individuals speak out about their struggles and views on ageing. 

However, these improvements have been incremental; we are still a long way from a Fashion Industry that is completely devoid of ageism. Tokenism and stereotyping is becoming the norm. And patronising or offensive language such as 'anti-ageing' continues. This has to end.  


Ageism Is Never In Style®  is committed to bringing the Fashion Industry into 21st Century, and that age is irrelevant to style. We aim to empower all ages to embrace style and fashion, whilst breaking down walls of bias and prejudice that still remain.  

The power of image cannot be denied. There is a direct psychological link between what we wear and how we feel. So if we are continually told that youth = beauty, and only younger women can wear stylish clothes, inevitably it breeds low self esteem. There is no age limit to style or beauty, and it is vital that all women and men feel represented in Fashion. 

Ending ageism means ensuring women and men alike have the choice to age however they wish to, without external pressure or judgement. That may mean going grey, or it may mean dying your hair. Or maybe it involves having botox? There is no 'right' or 'wrong' way to age - there is only what is right for you. 

Ageism is the only 'ism' that will inevitably affect us all, so whether you're in your 20s or in your 80s, we must unite to better understand and celebrate each other in order to banish this prejudice once and for all. 


How You Can Join the Ageism Is Never In Style Movement

  1. Order our free 'Ageism Is Never In Style' badge - supporting and endorse by charity 'Models of Diversity'. Wear out and about to spark conversation and proudly declare your belief in the cause. And join our bi-annual campaign during London Fashion Week by sharing it on social medial and wearing it whilst shopping and to shows. 

  2. Use the #AgeismIsNeverInStyle hashtag on social media - whether that's on an instagram post showing off your fabulous new outfit, sharing an article on Facebook, or during a conversation on twitter 

  3. Join our 'Ageism Is Never In Style' group for inspiration, discussion and more.

  4. Follow our 'Ageism Is Never In Style' page for the latest news, articles and developments in the Fashion Industry relating to ageism and diversity. 

  5. Become a featured writer for our blog - share your views and experiences, and let your voice be heard.

  6. Join the conversation in the comments section on Jacynth's 'Discussions on Style' blog posts.

  7. Vote with your wallet - make designers and brands sit up and listen by only shopping with those - such as - that truly support and champion style at every age. 

So join the movement, and let's make a statement - together. 


"I would like to invite you to wear the badge and use the hashtag, no matter your age, because not only is ageism never in style but plainly, unless one insists on becoming the norm, nothing will ever be done."

Alex Bruni, Vogue featured Model & Fashion Activist, writing for the Huffington Post 


If you would like to find out more about #AgeismIsNeverInStyle and other ways you can get involved please email