The Blog - Written By Our Founder Jacynth » Stories of Style

    It's So Last Season: The Decline of Over 50 Representation In Fashion

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    This time last year diversity at Fashion Week was the talk of the town. Finally designers seemed to be embracing inclusivity, with more ethnicities, sizes, ages and sexualities than ever being celebrated on the catwalk. The Fashion Industry gave itself a big pat on the back and declared diversity was sorted. So, if that’s the case, then surely there’s nothing new to report? Diversity is the norm and we can move on, right? Wrong.  Because, as many of us predicted, diversity – at least in the case of age – is swiftly proving to be a flash in the pan...

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    The New Collection Debuts At Gok Wan's One Size Fits All

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    Last Sunday we had the pleasure of joining Gok Wan for his One Size Fits All Event in Hemel Hempstead.  Whilst I was in LA early June I received the call from Gok’s team, as they’d discovered the-Bias-Cut and were immediately blown away by how much our brand and values were perfectly aligned with everything Gok stands for. So we were invited to join him for his Style and Body Masterclass, complete with a bubbly filled bunch; a day full of fashion, style, inclusivity and female empowerment.  Gok Wan is famous here in the UK, but for those of you...

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    How to Wear Statement Pieces Again and Again

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    Buying a bold statement piece is always a thrill. I love the mix of uncertainty around wearing a totally new style or colour or shape, with the pure, heart-felt certainty that this might just be the piece I’ll be wearing all summer long. However, we’ve all been in the situation of getting excited when buying something different or unusual with a particular occasion in mind, only to then look at it after the event and think; when and how can I wear that again? Well, for me, the first rule of thumb is; if it makes you feel good, that...

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    Chatting with Nicky Gaylor, Director of Sylk - Busting Menopausal Taboos & Embracing Your Sexuality

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    A few months ago I joined a large facebook group claiming to be anti-ageist and empowering women as they get older. On the surface it looked great and very supportive, so I posted an open invite to the members to join our Ageism Is Never In Style movement (note: I was not publicising / advertising our boutique). But as soon as I did this, the mood changed. First I was 'ratted' out for posting something without the admin's consent (I did not realise this was the rule given it seemed to be a group about sharing stories and experiences) and...

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    The Psychology of Fashion: Interviewing Professor Carolyn Mair PhD

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    You may remember last May I had the pleasure of attending a talk by Professor Carolyn Mair on the psychology of fashion, and it inspired me to write this piece on why colour matters. But, not only did I find the talk fascinating, I found it really interesting that Professor Mair didn't start in fashion; she was a psychologist who eventually decided to focus on the industry.  Fashion is sometimes thought of as an industry that's stupid and only for 'bimboes'. But it's far from it; in the UK alone it's worth £32 billion, so there has to be some brains...

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