The Blog - Written By Our Founder Jacynth » Stories of Style

    4 Years On: Chatting With My Mum, The Inspiration behind the-Bias-Cut

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    Back when the-Bias-Cut.com was a mere baby and just a blog, I interviewed my mum Marilyn Bassett – the inspiration behind the business. It was seeing women, like her, being increasingly treated as invisible and irrelevant by the Fashion Industry due to their age that made me want to fight back, bust through ageism in Fashion, and create an empowering age-inclusive shopping platform and destination. It has now been 4 years since the-Bias-Cut.com boutique was launched and, with Mother’s Day approaching, I decided it was an ideal time to interview my mum again to find out if – and how...

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    Tips On Working From Home From Someone Who Already Does

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      We’re are currently living in extremely difficult times, and it seems this will continue for the foreseeable future. I know many of you will be very worried right now, but I hope we can help support you with some light relief, tips, and cheering up. Because we will get through this.  Given the nature of the-Bias-Cut.com being online, I frequently work from my home office, so I thought I’d share with you some top tips on how to cope if you and/or your cohabiters are now in the same position.   Get Dressed It is all too tempting to...

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    It's So Last Season: The Decline of Over 50 Representation In Fashion

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    This time last year diversity at Fashion Week was the talk of the town. Finally designers seemed to be embracing inclusivity, with more ethnicities, sizes, ages and sexualities than ever being celebrated on the catwalk. The Fashion Industry gave itself a big pat on the back and declared diversity was sorted. So, if that’s the case, then surely there’s nothing new to report? Diversity is the norm and we can move on, right? Wrong.  Because, as many of us predicted, diversity – at least in the case of age – is swiftly proving to be a flash in the pan...

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    The New Collection Debuts At Gok Wan's One Size Fits All

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    Last Sunday we had the pleasure of joining Gok Wan for his One Size Fits All Event in Hemel Hempstead.  Whilst I was in LA early June I received the call from Gok’s team, as they’d discovered the-Bias-Cut and were immediately blown away by how much our brand and values were perfectly aligned with everything Gok stands for. So we were invited to join him for his Style and Body Masterclass, complete with a bubbly filled bunch; a day full of fashion, style, inclusivity and female empowerment.  Gok Wan is famous here in the UK, but for those of you...

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    How to Wear Statement Pieces Again and Again

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    Buying a bold statement piece is always a thrill. I love the mix of uncertainty around wearing a totally new style or colour or shape, with the pure, heart-felt certainty that this might just be the piece I’ll be wearing all summer long. However, we’ve all been in the situation of getting excited when buying something different or unusual with a particular occasion in mind, only to then look at it after the event and think; when and how can I wear that again? Well, for me, the first rule of thumb is; if it makes you feel good, that...

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