The Blog - Written By Our Founder Jacynth » Stories of Style

    How to Wear Statement Pieces Again and Again

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    Buying a bold statement piece is always a thrill. I love the mix of uncertainty around wearing a totally new style or colour or shape, with the pure, heart-felt certainty that this might just be the piece I’ll be wearing all summer long. However, we’ve all been in the situation of getting excited when buying something different or unusual with a particular occasion in mind, only to then look at it after the event and think; when and how can I wear that again? Well, for me, the first rule of thumb is; if it makes you feel good, that...

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    Chatting with Nicky Gaylor, Director of Sylk - Busting Menopausal Taboos & Embracing Your Sexuality

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    A few months ago I joined a large facebook group claiming to be anti-ageist and empowering women as they get older. On the surface it looked great and very supportive, so I posted an open invite to the members to join our Ageism Is Never In Style movement (note: I was not publicising / advertising our boutique). But as soon as I did this, the mood changed. First I was 'ratted' out for posting something without the admin's consent (I did not realise this was the rule given it seemed to be a group about sharing stories and experiences) and...

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    The Psychology of Fashion: Interviewing Professor Carolyn Mair PhD

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    You may remember last May I had the pleasure of attending a talk by Professor Carolyn Mair on the psychology of fashion, and it inspired me to write this piece on why colour matters. But, not only did I find the talk fascinating, I found it really interesting that Professor Mair didn't start in fashion; she was a psychologist who eventually decided to focus on the industry.  Fashion is sometimes thought of as an industry that's stupid and only for 'bimboes'. But it's far from it; in the UK alone it's worth £32 billion, so there has to be some brains...

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    Fierce Forever: Voice of Non-Bloggers

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    All week we've been running our Ageism Is Never In Style badge campaign, demanding ALL ages to be celebrated by the Fashion Industry. The campaign will be continuing all week, with the badges globally uniting those who share the same belief, creating waves on social media, and sparking discussion amongst family, friends and even strangers.  But, in order to end ageism, we must also keep the discussion going through other means. We also need to make sure that every woman feels included and able to share her point of view on what it means to be a modern woman at...

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    Women Who Have Overcome Difficulties To Enjoy Sport

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    Some forms of exercise are much harder than others, and aren't for the faint hearted. Plus gyms can be seriously intimidating, especially with the rise of 'gym selfies' and wearing revealing outfits.  As a result, the thought of exercising can be off-putting. You may feel embarrassed because of your shape, or perhaps an injury or health issue has caused you to lose confidence. And you're not alone - a study found that 75% of women in the UK don't exercise as much as they'd like to through fear of being judged over their appearance and ability. But don't let that...

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