The Blog - Written By Our Founder Jacynth » Stories of Style

    The Psychology of Fashion: Interviewing Professor Carolyn Mair PhD

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    You may remember last May I had the pleasure of attending a talk by Professor Carolyn Mair on the psychology of fashion, and it inspired me to write this piece on why colour matters. But, not only did I find the talk fascinating, I found it really interesting that Professor Mair didn't start in fashion; she was a psychologist who eventually decided to focus on the industry.  Fashion is sometimes thought of as an industry that's stupid and only for 'bimboes'. But it's far from it; in the UK alone it's worth £32 billion, so there has to be some brains...

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    Fierce Forever: Voice of Non-Bloggers

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    All week we've been running our Ageism Is Never In Style badge campaign, demanding ALL ages to be celebrated by the Fashion Industry. The campaign will be continuing all week, with the badges globally uniting those who share the same belief, creating waves on social media, and sparking discussion amongst family, friends and even strangers.  But, in order to end ageism, we must also keep the discussion going through other means. We also need to make sure that every woman feels included and able to share her point of view on what it means to be a modern woman at...

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    Women Who Have Overcome Difficulties To Enjoy Sport

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    Some forms of exercise are much harder than others, and aren't for the faint hearted. Plus gyms can be seriously intimidating, especially with the rise of 'gym selfies' and wearing revealing outfits.  As a result, the thought of exercising can be off-putting. You may feel embarrassed because of your shape, or perhaps an injury or health issue has caused you to lose confidence. And you're not alone - a study found that 75% of women in the UK don't exercise as much as they'd like to through fear of being judged over their appearance and ability. But don't let that...

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    Claire Ginzler: Interviewing One Fashion's Leading Stylists

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    Late July I had the pleasure of meeting Claire Ginzler – one of the most revered fashion stylists in the industry. Claire has styled for some of the biggest names in fashion and television, as well as having been On

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    Flattering Swimwear For All Shapes? Yes It Is Possible.

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    Ok so with Christmas nearing the thought of putting on a bathing suit might leave you feeling cold. But equally many of us do escape to warmer climates this time of year, and let's not forget how great a form of exercise swimming is. So whilst a swimwear related post this time of year might seem somewhat unexpected, why should it only be reserved for the summer months? And when I met Rosie, founder of new swimwear label, Deakin & Blue, I knew I had to share her story with you because, like us, she believes in cutting through bias within...

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