The Blog - Written By Our Founder Jacynth

    Why Wearing Colour Matters

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    On Wednesday I had the pleasure to attending a talk by Professor Carolyn Mair PhD, founder of Psychology.Fashion. Having a background in psychology, Carolyn moved into studying Fashion when invited to do so by the London College of Fashion. She is now the leading expert on understanding the relationship between fashion and the mind. The psychology behind why we make our fashion choices has always fascinated me. I’ve mentioned before that, a few years ago, I went to talk with Grayson Perry who discussed taste and how we dress to fit into a certain ‘tribe’. And, as you know, I...

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    How Far Does Enniful's Vogue Vision For Diversity Truly Reach?

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    A post shared by British Vogue (@britishvogue) on Mar 30, 2018 at 9:00am PDT Last week the May cover of British Vogue hit the internet, and the magazine itself is now available. So far it has been highly praised for its “The New Frontiers” cover – a fold out spread celebrating diversity. It features 9 models, each changing the face of the industry in their own way, and has made history by featuring 20-year-old Halima Aden, the first ever model to appear on the cover wearing a hijab in the publication’s 102 year history. It’s a powerful cover and makes...

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    Mothers & Daughters Inspiring Each Other's Style: Shayne & Annabelle

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    March has been a big month for us so far. Not only have we launched our new season and celebrated our 2nd Anniversary, it's particularly poignant due to Mother's Day. It was on Mother's Day 2013 that I first told my family about my idea for the-Bias-Cut.com, having kept it to myself for almost a year.  It was one sentence that really gave me the confidence: "You have to do this." And it came from my mum.  You all know how much my close relationship with my mum means to me - after all she was the inspiration behind the business....

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    It's Our 2nd Birthday!

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    It's our birthday! 2 years ago today on what was Thursday 10th March 2016 the-Bias-Cut.com was officially born.  I started this venture with a mission to help women like my mum feel visible, and to offer them an empowering space to shop, and to know we've started to achieve that is incredibly rewarding. There's still a long way to go, but sometimes it's good to take a moment to step back and recognise what progress has been made. So here's a candid look back at key milestones over 2 years... February 2016 We had our first photoshoot with our real women...

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    Fierce Forever: Voice of Non-Bloggers

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    All week we've been running our Ageism Is Never In Style badge campaign, demanding ALL ages to be celebrated by the Fashion Industry. The campaign will be continuing all week, with the badges globally uniting those who share the same belief, creating waves on social media, and sparking discussion amongst family, friends and even strangers.  But, in order to end ageism, we must also keep the discussion going through other means. We also need to make sure that every woman feels included and able to share her point of view on what it means to be a modern woman at...

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