As well as our pieces having been featured in Vogue UK, The Telegraph, The Sunday Times Style and Stylist Magazine to name a few, the-Bias-Cut.com has been featured in:

16/05/17 


"You Don't Belong Here'- My Fight Against Fashion's Ageism Epidemic"

- The Guardian 

"Rude shopping assistants and youth worship leave many women searching for alternatives, which inspired one young entrepreneur to start a fashion brand..."

Read More Here

 

  

 

 

23/05/17


"Fashion Boutique for Women Over 40"

- Estila Magazine 

"I am on my way to meet fashionista and budding entrepreneur Jacynth Bassett... Jacynth burst through the door a few moments later, greeting me with an excitable smile. She wore a fitted, pin-striped cashmere sweater from her online boutique, embellished with a statement pink and yellow star on each cuff..."

Read More Here 

 

 

  

 

19/05/17

"An Interview with the-Bias-Cut.com"

- Boots, Shoes & Fashion Blog 

"Are you a lady who is 40, 50, 60, 70, 80... and beyond? Are you frustrated trying to find an outfit that wasn't dowdy/frumpy/boring/unflattering? Jacynth Bassett's mother was frustrated and Jacynth became saddened at her mum's frustration. So Jacynth launched her own online boutique and blog, the-Bias-Cut.com, for women who know that age shouldn't limit style...."

Read More Here

 

  

20/04/17

"I'm 24, but I only want to dress 40+ women and here's why"

- The F Club 

"When I first announced in 2013 that I was starting up my own fashion retail business everyone assumed it would be primarily for 20 somethings. Which makes sense really, as I was 22 at the time. Why wouldn't I found a retailer where I was the customer? But I didn't.... 

Read More Here

  

 

 

04/03/17

 "A Fresh Look At Fashion - Celebrating Diversity and Transparency"

- Branding Magazine

"[the-Bias-Cut.com is] encouraging consumers to take a fresh look at their connection and relationship with clothing, helping them make informed choices about the provenance and quality of what they wear, whether it’s the mindfulness of the materials used or the love that has gone into making them."

Read More Here

 

  

 

 

 

20/02/17

Ageism & The Fashion Industry

- The Good Clothes Philosophy

"I'm very pleased to introduce Jacynth... we first met at one of her pop-up sessions and discovered mutual ground in our desire for a more ethical, fair and inclusive fashion industry"

Read More Here

 

 

 

 

 

05/01/2017

Ageism Is Never In Style - the-Bias-Cut.com

- Visualise and Bloom 

"I recently attended their Christmas Extravaganza and was able to admire the winter collection close up, feel the gorgeous fabrics and even bought myself a dress! Professional makeup artist Nikola Valastekova was also there giving mini makeovers."

Read More Here

 

 

 

 

 

25/11/2016

 Fashion That Plays To Your Strengths 

- Muddy Stilettos - Sussex

"It's aimed at over 40s not by patronising us with safe styles but by curating some lovely pieces... The first thing I noticed was how tactile the clothes on the rails were..."
Read More Here

 

 

 

 

 

 

 

22/11/2016


the-Bias-Cut.com: Pocket Squares With A Difference

- Grey Fox Blog 

Reviewing our new pocket squares by featured scarf label Claudia Meller
"I love the colours and patterns. Ideal as Christmas presents, they are refreshingly different from the classic design and construction of pocket squares"
Read More Here

 

 

 

 

 

09/11/2016


Wouldn't You Though? 

- Muddy Stilettos - Oxon & Bucks (by founder, Hero)

"The cashmere is particularly strong, with WYSE and L2 by Loma London. But I'd also wriggle into the bottle green dress, keep it cozy in the cotton trench, or brocade it to the max in this gorgeous skirt!"
Read more here

 

 

 

 

 

 

23/10/16 

Fashion Fit For Fabulous Women

- Tricia Cusden, Founder at Look Fabulous Forever

"What I love about Jacynth's appraoch is that she hates the ageism of the Fashion Industry and therefore shows all her clothes on real older women who are typical of her target customer... The cut and quality of [these clothes] are excellent ant there are some really lovely 'investment' pieces'
Read more here 

 

 

 

 

 

 

16/09/2016

 

The Vision And Vogue of Jacynth Bassett - Founder of the-Bias-Cut.com

- The Startup Kitchen

"It was wonderful to meet Jacynth when she attended our July Startup Kitchen session. From her initial foray into business skills through the restructuring of the Cambridge Law Society to setting up a fashion business for 40+ customers we were so inspired to hear about her vision..."
Read More here.

 

 

 

 

01/08/2016

Fashion Ageism Crusader: Interview with Penelope Herbert

- The Style Podcast

"Most young women Jacynth’s age are more interested in fashion for themselves than fashion for older women, let alone creating a business from it.... In this interview, Jacynth discusses what propels her to focus a fashion boutique on women in their 40’s, 50’s, and beyond."
 Read more here.

 

 

 

 

13/07/2016 


Summer Gift Guide 2016 - featuring our 100% cotton poplin starfish shirt by Gibson & Birkbeck

- Rebateszone.com 

"When something is created by the hands of an artist, it shows in the quality of the product...The shirt is contemporary and it is perfect for summers. It will certainly brighten up the office and you can wear it casually on weekends with a pair of jeans for an elegant yet less formal look. It is an everyday luxury item."
Read more here
Shop our Starfish print shirt

 

 

02/05/2016


"How The-Bias-Cut.com Empowers Women Over 40 To Find Their Style"

- Petite Over 40 

 

"Jacynth...brings out the courage and creativity in women by encouraging them to branch out from conforming styles. “True style is about how you wear something,” she says and that simply involves feeling confident in it."

Read more here. 

  

 

 

10/12/2015

How I Achieve My Balance  - interview with Jacynth Bassett, founder of the-Bias-Cut.com

- Balance Me 

"Meet the woman behind the site that heralds the beauty of age"

 

Read more here

 

Discover our collaboration with Balance Me: "7 Style And Beauty New Years Resolutions for Being Your Best Self

 

 

 For all press inquiries, please click here

 

 

As well as our pieces having been featured in Vogue UK, The Telegraph, The Sunday Times Style and Stylist Magazine to name a few, the-Bias-Cut.com has been featured in:

16/05/17 


"You Don't Belong Here'- My Fight Against Fashion's Ageism Epidemic"

- The Guardian 

"Rude shopping assistants and youth worship leave many women searching for alternatives, which inspired one young entrepreneur to start a fashion brand..."

Read More Here

 

  

 

 

23/05/17


"Fashion Boutique for Women Over 40"

- Estila Magazine 

"I am on my way to meet fashionista and budding entrepreneur Jacynth Bassett... Jacynth burst through the door a few moments later, greeting me with an excitable smile. She wore a fitted, pin-striped cashmere sweater from her online boutique, embellished with a statement pink and yellow star on each cuff..."

Read More Here 

 

 

  

 

19/05/17

"An Interview with the-Bias-Cut.com"

- Boots, Shoes & Fashion Blog 

"Are you a lady who is 40, 50, 60, 70, 80... and beyond? Are you frustrated trying to find an outfit that wasn't dowdy/frumpy/boring/unflattering? Jacynth Bassett's mother was frustrated and Jacynth became saddened at her mum's frustration. So Jacynth launched her own online boutique and blog, the-Bias-Cut.com, for women who know that age shouldn't limit style...."

Read More Here

 

  

20/04/17

"I'm 24, but I only want to dress 40+ women and here's why"

- The F Club 

"When I first announced in 2013 that I was starting up my own fashion retail business everyone assumed it would be primarily for 20 somethings. Which makes sense really, as I was 22 at the time. Why wouldn't I found a retailer where I was the customer? But I didn't.... 

Read More Here

  

 

 

04/03/17

 "A Fresh Look At Fashion - Celebrating Diversity and Transparency"

- Branding Magazine

"[the-Bias-Cut.com is] encouraging consumers to take a fresh look at their connection and relationship with clothing, helping them make informed choices about the provenance and quality of what they wear, whether it’s the mindfulness of the materials used or the love that has gone into making them."

Read More Here

 

  

 

 

 

20/02/17

Ageism & The Fashion Industry

- The Good Clothes Philosophy

"I'm very pleased to introduce Jacynth... we first met at one of her pop-up sessions and discovered mutual ground in our desire for a more ethical, fair and inclusive fashion industry"

Read More Here

 

 

 

 

 

05/01/2017

Ageism Is Never In Style - the-Bias-Cut.com

- Visualise and Bloom 

"I recently attended their Christmas Extravaganza and was able to admire the winter collection close up, feel the gorgeous fabrics and even bought myself a dress! Professional makeup artist Nikola Valastekova was also there giving mini makeovers."

Read More Here

 

 

 

 

 

25/11/2016

 Fashion That Plays To Your Strengths 

- Muddy Stilettos - Sussex

"It's aimed at over 40s not by patronising us with safe styles but by curating some lovely pieces... The first thing I noticed was how tactile the clothes on the rails were..."
Read More Here

 

 

 

 

 

 

 

22/11/2016


the-Bias-Cut.com: Pocket Squares With A Difference

- Grey Fox Blog 

Reviewing our new pocket squares by featured scarf label Claudia Meller
"I love the colours and patterns. Ideal as Christmas presents, they are refreshingly different from the classic design and construction of pocket squares"
Read More Here

 

 

 

 

 

09/11/2016


Wouldn't You Though? 

- Muddy Stilettos - Oxon & Bucks (by founder, Hero)

"The cashmere is particularly strong, with WYSE and L2 by Loma London. But I'd also wriggle into the bottle green dress, keep it cozy in the cotton trench, or brocade it to the max in this gorgeous skirt!"
Read more here

 

 

 

 

 

 

23/10/16 

Fashion Fit For Fabulous Women

- Tricia Cusden, Founder at Look Fabulous Forever

"What I love about Jacynth's appraoch is that she hates the ageism of the Fashion Industry and therefore shows all her clothes on real older women who are typical of her target customer... The cut and quality of [these clothes] are excellent ant there are some really lovely 'investment' pieces'
Read more here 

 

 

 

 

 

 

16/09/2016

 

The Vision And Vogue of Jacynth Bassett - Founder of the-Bias-Cut.com

- The Startup Kitchen

"It was wonderful to meet Jacynth when she attended our July Startup Kitchen session. From her initial foray into business skills through the restructuring of the Cambridge Law Society to setting up a fashion business for 40+ customers we were so inspired to hear about her vision..."
Read More here.

 

 

 

 

01/08/2016

Fashion Ageism Crusader: Interview with Penelope Herbert

- The Style Podcast

"Most young women Jacynth’s age are more interested in fashion for themselves than fashion for older women, let alone creating a business from it.... In this interview, Jacynth discusses what propels her to focus a fashion boutique on women in their 40’s, 50’s, and beyond."
 Read more here.

 

 

 

 

13/07/2016 


Summer Gift Guide 2016 - featuring our 100% cotton poplin starfish shirt by Gibson & Birkbeck

- Rebateszone.com 

"When something is created by the hands of an artist, it shows in the quality of the product...The shirt is contemporary and it is perfect for summers. It will certainly brighten up the office and you can wear it casually on weekends with a pair of jeans for an elegant yet less formal look. It is an everyday luxury item."
Read more here
Shop our Starfish print shirt

 

 

02/05/2016


"How The-Bias-Cut.com Empowers Women Over 40 To Find Their Style"

- Petite Over 40 

 

"Jacynth...brings out the courage and creativity in women by encouraging them to branch out from conforming styles. “True style is about how you wear something,” she says and that simply involves feeling confident in it."

Read more here. 

  

 

 

10/12/2015

How I Achieve My Balance  - interview with Jacynth Bassett, founder of the-Bias-Cut.com

- Balance Me 

"Meet the woman behind the site that heralds the beauty of age"

 

Read more here

 

Discover our collaboration with Balance Me: "7 Style And Beauty New Years Resolutions for Being Your Best Self

 

 

 For all press inquiries, please click here