"No woman is invisible or irrelevant."
That's what our founder, Jacynth Bassett, believes.
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Welcome to Shopping With Attitude - Where Ageism Is Never In Style
the-Bias-Cut.com is the first online boutique that truly celebrates style at every age. Featuring pieces by some of the best contemporary labels today, our eclectic collections reflect Jacynth's thorough and in-depth understanding of different women's bodies and shapes, as well as cut and fabrics. Throw into the mix her stylist, contemporary eye, and Jacynth is swiftly becoming recognised as one of the UK's leading experts and pioneers of style at every age.
It all began when Jacynth grew saddened by her mum's frustration at her ever-lasting love for style being squashed by the Fashion Industry - largely because of her age. She found everything typically targeting her demographic to be dowdy, frumpy, boring or unflattering. It was a constant struggle to find beautiful quality garments she would really love to wear. The pieces were out there, but with the use of younger models, rude shopping assistants, and a lack of time, shopping was now a demoralising experience. This had to stop.
It became Jacynth's mission to cut though this ageism by create a destination that truly celebrates women of all ages, shapes and sizes.
So, how do we do this?
Every woman should be able to find those pieces that truly celebrate the best version of herself today, no matter her age. Since our launch in March 2016 our aim has been to prove that every woman can and deserves to look and feel beautiful.
And from our blog, to our forum, to our boutique, we are proud to finally offer that space to women.
So will you join the movement?