The Blog - Written By Our Founder Jacynth

    Fashion Needs to Consider More and Stop Misrepresenting Women in their 50s and 60s

    I was recently flicking through Vogue’s ‘Ageless Style Issue’ on my coffee table. Its message is laudable, but its contents are conflicting. Whilst, as per most issues, it continues to address fashion for the 20-40 year old consumer, it barely touches on women over 50. For example, in its article ‘Swing Time: Worn High or Low, the ponytail is a classic- but doesn’t it have an age limit?’, the magazine argues this hairstyle can be one for all ages. Except the oldest women it considers pulling off a ponytail is Gwyneth Paltro. She’s 42. The magazine continues this sentiment with...

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