The Blog - By Our Founder Jacynth

  • #StoriesOfStyle: Prue Leith Discusses Her Style

    As you know, we're on a continuous mission to lift your spirits during these difficult times. And with that in mind, I'm delighted to introduce our new series: #StoriesOfStyle. We'll be sharing videos, interviews, photos and more as amazing women talk to us about their personal relationships with...
  • 4 Years On: Chatting With My Mum, The Inspiration behind the-Bias-Cut

    Back when the-Bias-Cut.com was a mere baby and just a blog, I interviewed my mum Marilyn Bassett – the inspiration behind the business. It was seeing women, like her, being increasingly treated as invisible and irrelevant by the Fashion Industry due to their age that made me want to fight back, ...
  • It's So Last Season: The Decline of Over 50 Representation In Fashion

    This time last year diversity at Fashion Week was the talk of the town. Finally designers seemed to be embracing inclusivity, with more ethnicities, sizes, ages and sexualities than ever being celebrated on the catwalk. The Fashion Industry gave itself a big pat on the back and declared diversit...
  • Ageism Is Inherently Sexist - This Is Why

    “Ageism is the first form of prejudice a heterosexual, white, middle-class man will experience” – Ashton Applewhite, activist & author of This Chair Rocks  A pretty damning indictment of society, right? And whether we like it or not, it’s true. Ageism really is the only prejudice that unites...
  • Vogue's Ageless Style 'The Non-Issue' - Progressive or Problematic?

    View this post on Instagram A post shared by British Vogue (@britishvogue) on Apr 3, 2019 at 3:00am PDT By now you may have read that Jane Fonda is on the cover of this month’s British Vogue, in celebration of ‘Ageless Style’. According to Edward Enniful, ...
  • What Does 50 Look Like Today?

    Look at this picture. How old do you think this man and woman are? The other day I was flicking through my facebook feed when a post for Lumen, the new 50+ dating app, came up, featuring this picture. In the comments section were several accusations of the woman in the picture not being in her 5...