On Wednesday I had the pleasure to attending a talk by Professor Carolyn Mair PhD, founder of Psychology.Fashion. Having a background in psychology, Carolyn moved into studying Fashion when invited to do so by the London College of Fashion. She is now the leading expert on understanding the relationship between fashion and the mind.
The psychology behind why we make our fashion choices has always fascinated me. I’ve mentioned before that, a few years ago, I went to talk with Grayson Perry who discussed taste and how we dress to fit into a certain ‘tribe’. And, as you know, I believe strongly that style is all about confidence and how you mentally perceive yourself.
Carolyn’s talk was fascinating, and I strongly recommend reading some of her articles, or even buying her new book (which I can’t wait to dive into). But there was one particular topic that really stood out to me: the power of colour.