When I founded the-Bias-Cut.com my mission was to cut through and end ageism in the Fashion Industry. And, of course, that is still my mission. But I also wanted to do this without compromising my own values that believe in quality, integrity, supporting independent designers, and fair manufacturing processes. I wanted to be able to offer discerning, stylish women of all ages a destination where they could find those special pieces that would really make them feel great, both from a design and an ethical standpoint.
Inevitably that means we aren’t High Street. And we don’t want to be. Instead we support premium and contemporary designers that make our pieces quality without the high luxury designer price tag.
Of course the term ‘luxury’ is highly subjective, but my use of it here is relative to the several different market levels within the Fashion Industry. For those of you who don’t know the hierarchy of accessibility, it is: